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Sustainability Is Basically Reshaping Finance

But we undoubtedly see them as an essential part of our station. 3917 So our belief is that for all the explanations we’ve stated about the economy, and TRAM, and income yr-over-yr, and the state of World, that there is -- that two ethnic stations -- another station on this market isn’t going to be successful. Two ethnic stations on this market that, you understand, either World’s going to come back down and that station’s, you know, solely going to do a little bit, however it’s no viable in our opinion only for all the reasons we acknowledged. We simply don’t believe that one other station out there shall be viable and especially another ethnic station in the market. 3889 When the -- when Amarjeet Sohi, the -- who was a neighborhood Edmonton councillor, decided to enter federal politics, and in reality, is now in Cabinet, there was a by-election held and it was in Mill Woods, which is the realm the place the South Asian community lives and works. And so that was, for a by‑election, an unbelievable 39 candidates for one council seat.

Item 9 Che Guevara: They Can Kill People, But Never Their Concepts

Item 12 Individuals's Century: From The Dawn Of The Century T .. By Hodgson, Godfrey Hardback 11

3806 So, you understand, we don't consider that there is this, you know, massive listing of advertisers on the market that we've not tapped into that suddenly will seem if another radio station comes into the market. 3801 How would -- and the source of advertising is usually small companies who can't afford or do not need the reach of or are very culturally specific and who -- typically the -- their various is not non-ethnic industrial radio. Their alternative is ethnic print, by way of their promoting. 3798 And when these new stations got here in a couple of years ago, the advertising pie did not grow. So for us, the rationale we opposed this determination a 12 months ago was as a result of we really believe the Edmonton market is maxed out proper now and we don't believe that any new licence must be allowed into the Edmonton market at this time.

Allocation To Underlying Funds (%)

And it's onerous for us to consider that even in a couple of years' time, the Edmonton market is able to have extra radio stations in the market. 3781 At the identical time, we consider it will be odd that the Commission -- Commission to approve a new ethnic radio station in a market the place the applicant is proposing to focus on the same viewers as the incumbent.

And I'm right here today to push this Commission to consider providing programming that may enable for somebody of my background and my pursuits to be reflected in the options available, and that can manifest in some ways. 4415 And the explanation why I moved back to Edmonton to open up my practice was to offer voice to communities and people that I knew of growing up and that there was no actual platform for them to amplify their voice, raise their interests.

And he all the time comes up with the reply that journalism ought to at all times be neutral and normally journalist isn't impartial. 3991 VMS Media has been significantly revered in Calgary and Edmonton for his or her high ethnic journalism, for their accountable news values. And I even have complete confidence that Ranjit Sidhu and his company, VMS Media, will probably have the eagerness and assets to run a very successful ethnic and information channel -- radio channel.

Sustainability Is Fundamentally Reshaping Finance

So there must be consideration of this completely different languages from South Asian inhabitants. Also, the Arabic, Filipino, Vietnamese who are coming in, I don’t hear any radio applications. Not that I deliberately search them out, but I haven’t known about them or heard about them.

Markets Perception

3887 So he has many friends by phone and in studio about the important matters of the day, and specifically, the first hour of his three-hour show is devoted to local events and -- both political and neighborhood events that require attention. But in terms of the bigger tales that want coverage, he typically will set aside the complete program as needed. 3873 And, you realize, Shelly oversees a couple of of our -- sales for a couple of of our stations and is part of national -- the nationwide team as properly, so Shelly has kind of first -- a firsthand view of the possibilities. And I think if anybody could usher in nationwide advertisers, it might be Shelly and the team and Rogers as a result of we have those connections and we've those discussions on a regular basis in Edmonton on Bounce and Sonic.

But those are two stations targeting fully completely different audiences. And with a 30 %, you understand, bigger group and audience potential.